The idea is that one focuses his mind 24 hours a day on the Lord, by chanting His holy name Hare Krsna Hare Krsna Krsna Krsna Hare Hare, Hare Rama Hare Rama Hare Hare, by worshipping the deity. You see, just like here, they have established Nitai Gaura, Rukmini Dwarakadish, Jagannath, Subhadra, Balarama Deities. This is Krsna himself, these are not idols. We are not idol worshippers.
HH Jayapataka Swami Maharaja
September 16, 1979 | Los Angeles