We have within us the capacity or the inborn nature to love Kṛṣṇa. Simply, due to a little practice, it comes out. So due to practicing devotional service, due to knowing Kṛṣṇa, in fact, then naturally we feel love for Kṛṣṇa. If we don’t have a clear understanding of Kṛṣṇa, then if we have a misunderstanding of Kṛṣṇa and we love a misunderstanding, we’re in love with something that doesn’t exactly exist. Or it’s not complete, it’s partial. So that means it’s not a pure love. So, transcendental knowledge goes hand-in-hand with transcendental love. With transcendental knowledge, transcendental love automatically develops.
His Holiness Jayapataka Swami Maharaj
1989, 13th October, SB class, @ New Talavan, USA