According to Hari-bhakti-sudhodaya, the import of the word ittham-bhūta is “complete bliss.” Transcendental bliss in the realization of impersonal Brahman becomes comparable to the scanty water contained in the pit made by a cow’s hoof. It is nothing compared with the ocean of bliss of the vision of the Personality of Godhead. The personal form of Lord Śrī Kṛṣṇa is so attractive that it comprehends all attraction, all bliss and all tastes (rasas). These attractions are so strong that no one wants to exchange them for material enjoyment, mystic powers and liberation. There is no need of logical arguments in support of this statement, but out of one’s own nature one becomes attracted by the qualities of Lord Śrī Kṛṣṇa. We must know for certain that the qualities of the Lord have nothing to do with mundane qualities. All of them are full of bliss, knowledge and eternity. There are innumerable qualities of the Lord, and one is attracted by one quality while another is attracted by another.
Great sages, such as the four bachelor-devotees Sanaka, Sanātana, Suna… Sananda and Sanat-kumāra, were attracted by the fragrance of flowers and tulasī leaves anointed with the pulp of sandalwood offered at the lotus feet of the Lord. Similarly, Śukadeva Gosvāmī was attracted by the transcendental pastimes of the Lord. Śukadeva Gosvāmī was already situated in the liberated stage, yet he was attracted by the pastimes of the Lord. This proves that the quality of His pastimes has nothing to do with material affinity. Similarly, the young cowherd damsels were attracted by the bodily features of the Lord, and Rukmiṇī was attracted by hearing about the glories of the Lord. Lord Kṛṣṇa attracts even the mind of the go… goddess of fortune. He attracts, in special cases, the minds of all young girls. He attracts the minds of the elderly ladies by parental affection. He attracts the minds of the males in the humors of servitude and friendship.
His Holiness Jayapataka Swami Maharaj
1984, 27th Sep, SB class @ Murari Sevaka Farm, USA