It is considered one of the most important wings of our whole organization. In fact ‘The most important’ you can say is publishing and distributing books. More important than building temples and anything else. But the actual activity of purchasing paper, going to the printer, making contract, getting the books published, these all so called material activity, but in order to get the book published this is required. Even Srinivas Acharya, he went with Narottama das Thakur and Shyamananda pandit. And their instruction was to go and get the books published, get them printed, and then to distribute them all over Bengal and Orissa.
His Holiness Jayapataka Swami Maharaj
1990, July 22nd, SB class, @ Hyderabad, India