The strong desires, lusty desires are keeping people in this bodily concept of life. So Prabhupad states that you need to take this tendency and purify it by engaging them in the service to Krishna. The strong desire to satisfy, gratify your senses can be purified by service to Krishna. Instead of wanting everything for our senses, we should want everything for the satisfaction of the Supreme Personality of Godhead. Srila Prabhupad wanted to have all the nicest facilities for Krishna.
His Holiness Jayapataka Swami Maharaj,
1990, Dec 3rd, SB class, @ Kuala Lumpur, Malaysia