Mr. Bajoria, he had a very nice little temple behind his house, so Prabhupada went to his house on one occasion and saw but all the puja was being done by a higher priest, but Prabhupada said, “ *You should do the puja, you should do the worship, you should worship the deities and in this way you are purified.* I thought that it was quite interesting that how Prabhupada had explained, encouraged this rich industrialist to do the deity worship himself rather than just having a Brahman coming and standing in front of the deities for a few minutes and go out. Obviously if you do the deity worship yourself you are going to be much more absorbed, much more involved.
His Holiness Jayapataka Swami Maharaj,
1997, Feb 12th, SB class, @ New Talavan, USA