Adding the prefix

“Today people are much too absorbed in various material pursuits. Prabhupada just wanted to add Krishna to the material things, which are like mere zeros. If you put one before the zero, it becomes ten; or one hundred, one thousand or even a lakh, depending upon how many zeros there are. There may be many zeros, but without the digit 1 preceding them, all the zeros are useless. We must add prefix Krishna to the zeros, if we want all the zeros to become valuable.”

His Holiness Srila Jayapataka Swami Gurumaharaj
24th April, 2019
Mumbai, India